DUT Programs
DUT in Digital Marketing
A practical one-year diploma covering the essentials of digital marketing — ideal for students seeking a fast entry into the online marketing world.
About This Program
The DUT in Digital Marketing at AUM equips students with the core skills needed to launch a career in online marketing. The program covers SEO, social media management, content creation, email marketing, and digital advertising — preparing graduates for entry-level marketing roles in agencies, startups, and established businesses worldwide.
Career Opportunities
- Digital Marketing Assistant
- Social Media Coordinator
- SEO Specialist
- Content Creator
- Email Marketing Specialist
- Community Manager
- Digital Advertising Assistant
- Marketing Analyst
- Brand Ambassador
- Freelance Digital Marketer
Key Skills & Competencies
- SEO Fundamentals
- Social Media Management
- Content Creation & Copywriting
- Email Marketing
- Google Ads Basics
- Digital Advertising
- Analytics & Reporting
- Brand Communication
- WordPress & CMS
- Freelancing & Personal Branding
Program Modules
Module 1 — Introduction to Digital Marketing
Module 2 — SEO & Search Engine Marketing
Module 3 — Social Media Management & Strategy
Module 4 — Content Creation & Copywriting
Module 5 — Email Marketing & Automation
Module 6 — Google Ads & Paid Advertising
Module 7 — Analytics & Performance Reporting
Module 8 — E-Commerce & Online Store Marketing
Module 9 — Personal Branding & Freelancing
Module 10 — Graduation Project
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