Bachelor's Programs Creative
Bachelor in Video Production & Digital Content
Master video production, storytelling, and digital content creation — essential skills for the booming creator economy and media industry.
About This Program
The Bachelor in Video Production & Digital Content at AUM equips students with the creative and technical skills to produce professional video content for digital platforms, brands, and media companies. The program covers scriptwriting, filming techniques, video editing, motion graphics, and content strategy — preparing graduates for careers in film production, digital media, YouTube, social media content creation, and corporate video production worldwide.
Career Opportunities
- Video Producer
- Content Creator & YouTuber
- Social Media Video Specialist
- Video Editor
- Motion Graphics Designer
- Corporate Video Producer
- Documentary Filmmaker
- Digital Media Manager
- Broadcast Journalist
- Freelance Videographer
Key Skills & Competencies
- Scriptwriting & Storytelling
- Filming Techniques & Cinematography
- Video Editing (Adobe Premiere Pro)
- Motion Graphics (Adobe After Effects)
- Color Grading & Sound Design
- YouTube & Social Media Content Strategy
- Live Streaming & Podcast Production
- Brand Video Production
- Content Planning & Distribution
- Freelancing & Personal Branding
Program Modules
Module 1 — Introduction to Video Production & Storytelling
Module 2 — Scriptwriting & Pre-Production Planning
Module 3 — Filming Techniques & Cinematography
Module 4 — Video Editing with Adobe Premiere Pro
Module 5 — Motion Graphics with Adobe After Effects
Module 6 — Color Grading & Sound Design
Module 7 — YouTube, Social Media & Content Strategy
Module 8 — Corporate Video & Brand Production
Module 9 — Live Streaming, Podcasting & Distribution
Module 10 — Graduation Project
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